Photo source: http://www.the99percent.com

When you’re in the brainstorming stage anything seems possible. You see a rainbow in the sky and imagine a pot of gold. But do you always think about how difficult it is to find the leprechaun or the four-leaf clover that can bring you that pot of gold? It’s like this with ideas, or at least the making of great ones.

We focus on these GREAT ideas –ideas that we wish. No. That is not correct. These are ideas that we BELIEVE will change the world. Ideas so good, somehow everything around them will be altered by the shear gravity of their greatness.

And then nothing happens, or nothing happens over night.

And the creeping reality materializes: The idea of the pot of gold was the easy part. The part we’re at right now, is finding that pesky leprechaun or that four-leaf clover.

In essence, we’re breaking our greater motivation and desire into smaller, more concrete steps. A blog post here. A tweet there. Another supporter. Another friend.

If you’ve been following the Goodzuma blog, you already know some of the ideas that sparked their interest in us.

Our idea was to create a “sweet community” for United Way NYC. Tying in vendors like Cold Stone creamery to offer promotions to those who volunteer with United Way. The idea, the need, was for United Way to engage more young people by having a presence at the places that young people go.

We now find ourselves expanding and shrinking in lock-step to our world: Goodzuma, United Way NYC, Students, ourselves. Our idea has changed.

We are working hard. We are striving towards regular twitter and blog posts, trying to tailor content, looking for better ways to engage and just doing. We will speak more about this as it comes to fruition.

We know that the leprechaun must be gotten before the pot of gold. Have you found yours?